This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.
Upon completion of this course, participants will be able to:
This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.
Before taking this course, participants should have a fundamental understanding of database marketing.
The following topics will be covered during this course: